Patagonia: How to Save the Earth by Selling Clothes

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There is a brand that protects the Earth by practicing sustainability with recycling products that contain responsibility for society. It's the story of Patagonia, which is developing with the philosophy of "good products sell by themselves."

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Patagonia founder Yvon Chouinard has preached that constant re-dressing without buying new clothes is a radical environmental movement. Campaigns that tell people not to buy Patagonia's clothes are still talked about.

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Their line-up of products, made with recycled plastic bottles and textile manufacturing technologies, draws attention from consumers seeking ethical consumption and eco-friendly lifestyles. Based on the fact that cola bottles are made of polyester, Patagonia developed a textile production technology that recycles plastic bottles.

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Patagonia uses 25 empty plastic bottles to make a pair of fleece jackets. So far, they have recycled about 28 million empty bottles to make clothing. To reduce disposable plastics, the clothing line-up made of recycled fabric has established itself as a solid identity representing Patagonia.

In the early days of their establishment, they, like other clothing brands, did not pay much attention to where their fabrics were sourced and how they were completed into products. However, in 1991, we commissioned a research institute to evaluate the environmental impact of cotton, polyester, nylon, and wool, which are the representative fabrics used in their products.

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This incident was the decisive factor in Patagonia's introduction of eco-friendly manufacturing processes. To grow cotton that makes cotton fibers, they had to spray chemicals, pesticides, to kill all living creatures in the ground and on the ground, it turned out to damage the human central nervous system.

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Patagonia later organized a joint resource regeneration program. Instead of throwing out products that have ended their lives in landfills or incinerators, they melt the clothes and squeeze them back together to make new fibers. They are still recovering used products and taking responsibility for the environment.

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Patagonia's items that support outdoor activities that make you feel the beauty and wonder of Mother Nature are with global fandom. The Trail Collection, which introduces shorts, jackets, and best-type bags optimized for trail running, and the high-function surfing suit that presents an overwhelming fit using natural rubber "Yulex" are their representative items.

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Patagonia, a company where all employees go surfing on good days, continues to send messages to make a better Earth. They operate with the belief that they can do the right thing and make profits, and they are growing.

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