STUSSY: To design youth forever

Stüssy

The reason why this brand doesn't disappear after a short period of fame and can be loved for a long time is probably because it has changed and hasn't changed. Inspired by the signature of uncle, who was a graffiti artist, the story of the brand Stussy began by engraving it on a T-shirt and surfboard.

Stüssy

Stussy was born in California, the United States, in 1980, by Shawn Stussy, a surfing enthusiast. What's the secret to keeping up with Heritage in the turbulent street scene for over 40 years? I'm trying to find the answer in the "Young Generation" who went through Stussy.

Stüssy

It's not easy to list all the figures that have gone through Stussy. The most representative people are James Jebbia, the founder of the brand SUPREME, who is also known to be a member of Stussy's New York store in 1991, and Angelo Baque, the director of AWAKE NY. And Neek Lurk, director of 'ANTI SOCIAL SOCIAL CLUB', was Stussy's marketing manager.

Stüssy

They all grew up with stussy as a fence. Therefore, Stussy has been able to maintain its steady popularity without much renewal despite its long history. Under Shawn Stussy's reputation, Stussy, who doesn't get old, was born through the process of introducing new creatives to the world.

Stüssy

Stussy's strong identity creates synergy with any brand. A parody of Chanel Beauty to pay tribute to Karl Lagerfeld is still being talked about. In addition, T-shirts printed with Stussy's stores in large cities such as Seoul, Tokyo, London, and Los Angeles, and candles with the "8" symbol logo are symbolic products that even those who are not interested in fashion know.

Dior

Legendary Shawn Stussy, who led the popularization of streetwear, suddenly left Stussy in 1996 and distanced himself from the fashion industry. However, after he partnered with Dior for the 2020 Pre-Fall collection, it was reported that he applied to the U.S. Patent Office for trademark registration of the new logo, Shawn. What kind of future is he planning? It has yet to be hinted at, but it certainly seems to be news.

Stüssy

They consistently present limited collaboration and changing, but unchanging designs that do not compromise their identity. Stussy, who has long been loved in the fast-changing fashion industry, resembles youth.