Maison Margiela: Faceless Model and Quiet Revolution

'Four White Stitch'
March 14, 2022
BY hosoo
DESIGNER : Maison Margiela

Maison Margiela

Many designers constantly strive to gain fame. However, there are designers who are extremely reluctant to expose themselves to the media. Martin Margiela refused to reveal himself enough to replace interviews with emails or prefaces during his 20-year career.

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Margiela's maison is different. Even during his five-year hiatus after he announced his retirement, internal pattern companies and tailor led the collection to reconstruct and interpret the archive. Considering the current atmosphere of maximizing sales by recruiting star designers, it's hard to imagine. Interestingly, many confessed that they became a big fan of Maison Margiela during this period.

Maison Margiela

They seem to reject the word 'fashion'. Reuse the fabric used in the previous season and hold the show with stockings on the model's face. It deletes the details that exist to distinguish size, body type, gender, etc., and destroys the structure and shape of the clothes.

Maison Margiela

I can't help but mention the Four White Stitch, which has become too famous now. This stitch is a device that fixes a pure white label engraved with "a number with a different meaning." Some say it's strategic marketing, but it's hard to deny that it's a way designed to best reveal Margiela's design philosophy to the public.

Documentary, we margiela

Margiela's Atelier is full of employees wearing pharmacist gowns. Another "Margiela" is playing their part in a space filled with white-painted wine bottles and lighting.


Just as Margiela's personality has become a fashion genre, they will someday reveal themselves in a new way. The only appearance that doesn't resemble anyone.


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